The Bettina Bigger Babes agency was formed by former international model Bettina Petrone 8 years ago.  Bettina started the agency when she noticed a growing wave of public dissatisfaction with how the ‘average’ woman was being portrayed in the media and in advertising. 

She observed that a large proportion of Australian women were sick & tired of the skinny, gaunt looking models being used to show off the latest fashions.  She believed that females were more interested in seeing advertisements featuring real women like them, wearing clothes that are made for their body shapes.

She was also heavily driven by a desire to promote real plus-sized models within the industry in an effort to help reduce the incidence of obesity and anorexia among young girls.  Eating disorders that have taken a huge toll on the youth of today as girls look to emulate the stick-like models they see in magazines and on the catwalk.

From all accounts it appears that many of the most forward thinking advertisers are embracing this societal shift and are taking the industry in a new direction. This shift can be measured just by looking at some of the household names that our beautiful girls have modelled for including Target, Kmart, Chain Reaction, Slimform, Holeproof, Big City Chic, Commonwealth Bank, Westpac, NAB and Australia Post.

 …REAL models get REAL results!